General Motors and Cobalt Websites-The Big Rip Off and the Slow Deception
Cobalt and GM Dealer Websites I believe what you are about to read will open your eyes to the waste and mismanagement at General Motors and Cobalt websites. We have to start at the beginning of the...
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The About Page. Yes, we’re still talking about it!
A dealer called me to ask what I thought of his new website the other day, and it looked like he only spent time working on his home page. The rest of the site was canned. You guessed it, the most...
View ArticlePureDealer – Dealer Website Services Profile and Reviews
Company Name: PureDealer Website URL: www.puredealer.com Location: New Brunswick, NJ Phone: 1-877-5-PUREDEALER Online Since: February 18th, 2000 ———————————————————————– Homepage Title: “Auto Dealer...
View ArticleDealerfire – Dealer Website Services Profile and Reviews
Dealerfire – Listing and Reviews Website URL: www.dealerfire.com Location: Oshkosh, WI Phone: (920)-230-1111 ———————————————————————– Homepage Title: “Dealerfire provides online lead generation tools,...
View ArticleThe Worlds Best Used Car Manufacturer
Cause and effect. This is a simple model to apply to solve problems. What factors that we can control influence outcomes in our life, our business, or our job/role. Let’s take a look at Used Cars....
View ArticleSome Website “Expert” Adjusted Your Buttons, And It’s Costing You Sales!
Website Buttons… and why in the world are you letting self-appointed “experts” screw everything up? There are two quotes from baseball’s late, great Rocky Bridges that I just love: “Albuquerque: You...
View ArticleCan a $100 Chatbot Really Replace 2 BDC Agents?
Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already there;...
View ArticleVIDEO: How to Turn Customers’ Phones Into Cash Registers
You know that thing that the Internet is really good at, buying stuff? Let’s apply that to the most expensive stuff anyone wants to buy…new cars. -Aaron Krane, Drive Motors. This is not only the...
View ArticleDown Market? Time for a Little “Old School” Automotive
Old School is New Again While most of those who use the term “old school” in automotive retail are speaking disparagingly about dealerships, managers and salespeople relying on outdated marketing,...
View ArticleI’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’
I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’ It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to...
View ArticleInfographic: The Car Dealer’s Step-by-Step Guide to Getting More At-Bats
I write a lot about the processes that help dramatically increase appointment shows, drive up closing percentages and generate additional gross; but what about those dealers and salespeople who are...
View ArticleWho? How? A Closer Look at Inquisitive Paid Search Traffic
One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword purchases. The search queries are the exact phrases that visitors are...
View ArticleWe Don’t Need No Stinking Banners
We Don’t Need No Stinking Banners Why you should immediately dump the rotating image carousel on your dealership’s homepage Though not quite as ubiquitous today as they were just a few years ago,...
View ArticleNADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I had heard the 2017 results were finally available, and I was...
View ArticleStop Chasing Shiny Objects
Stop Chasing Shiny Objects – and Start Selling Cars! At Digital Dealer 13 (held in October 2012 in Las Vegas), I delivered a presentation titled Stop Chasing Shiny Objects (and Start Selling Cars)! It...
View ArticleOh no. I’m a customer.
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have...
View ArticleWhy Data Disconnects are Holding You Back – and What to Do About It
Connected data: Everyone wants it. Almost nobody has it. Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey, and want those...
View ArticleDrop the Hammer on 3rd Party Listings
Imagine you walk into your neighborhood hardware store – let’s call it Joe’s Hardware and Lumber. Joe’s has been around for decades – family owned, involved in local charity, and a brand that has a...
View ArticleGeneral Motors and Cobalt Websites-The Big Rip Off and the Slow Deception
Cobalt and GM Dealer Websites I believe what you are about to read will open your eyes to the waste and mismanagement at General Motors and Cobalt websites. We have to start at the beginning of the...
View ArticleThe About Page. Yes, we’re still talking about it!
A dealer called me to ask what I thought of his new website the other day, and it looked like he only spent time working on his home page. The rest of the site was canned. You guessed it, the most...
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